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Lash Extension Business Marketing in 2023

by Michelle Rath on January 10, 2023

Lash Extension Business Marketing in 2023

Are you a lash extension artist that is servicing the same clients every week? Are you just starting out in the eyelash extension industry and want to grow your business but don't know where to start? Do you want to grow your income and your clientele in 2023? If the answer to these questions is yes, then this is the blog post for you!

Read to the end. You'll be glad you did. 

I see post after post for new lash artists who opened their business but are struggling.

I’m hopeful I can help.

The common thought is simply posting on social media. This is also a great way to get exposure but is not an ideal way to open a business in 2023. Our industry is saturated and you want to stand out to new potential clients. Let’s get into it.
Before you do anything, try to think about how YOU search for something.
Most potential lash extension clients pull out their phones, type into the search bar of whatever search engine they use and start looking at websites. Then they may go to your social media to find out more about you.

After securing all licensing, please include a resale license as product sales can add 10k or more a year to your income.

Your first step should be a professionally made website. I say professionally because the people creating it should understand placement in search engines. You need to be listed on all search engines (this is done manually). The language on your website should be short and concise and list you as an authority in your field, licensed-certified-specialist. The company who makes your website should also optimize the back end with solid SEO (search engine optimization). This is crucial to be placed on page 1-2-3 as people don’t scroll past page 3. You need to update your SEO every 3 months as search engines scramble the algorithms which may land you back on page 30. Keep your SEO updated.

Have a reliable booking system and a link to it on your service page on your website. That “Book Now” button will dramatically increase bookings as a large percentage of people will book after having spent considerable time online looking.

Create a Google business page (Google My Business). List it on Google maps. Keep it updated with new photos, specials and reviews. The more action you get here the more Google will favor you in website in searches.
Social media. Understand your potential clientele. You are not for everybody but let’s find your somebody’s.

What’s your price range: Entry, Median, Luxury

Talk to that client. It’s important that you speak the language of the price range you choose. Constantly running specials can be the kiss of death in a luxury market. But it can be gold in the entry market.

Instagram shows your post to 7% of your followers, so for 1000 followers that is only 70 people. These people follow you so you are not building new clientele here. If those 70 comment, like and save they will expose you to higher numbers. If not, the post is dead. Post reels, the engagement is exposure is much better than just posting photos. 

There is so much more but I hope this helps some of you.

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