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Building a Profitable Lash Extension Business: Essential Steps for Success

by Michelle Rath on June 02, 2023

Building a Profitable Lash Extension Business: Essential Steps for Success

Are you a lash tech who has been renting a space for a while? Are you ready to start your own business? If you answered "yes" then read on!

As the demand for lash extension services continues to grow, more and more entrepreneurs (lash techs) are starting lash extension businesses. However, setting up a successful lash business goes beyond acquiring basic skills and products. One essential aspect is creating effective marketing strategies to attract new customers. Here are some tips when it comes to starting and marketing a new lash extension business:

1. Get all State License and Permits

Before you can open your lash business, it’s vital to obtain all the legal permits and licenses required by the state you intend to operate. This includes an EIN number which will allow you to file taxes for your business. Make sure that you have the proper training and certifications to operate as a lash extension technician.

2. Optimize Website

Having a well-designed and optimized website is of utmost importance in today’s digital age. A website provides your potential customers with information and helps establish credibility. Make sure that your website is optimized for search engines so it can appear at the top of Google search listings when a customer looks for lash extension businesses in your area.

3. Booking System

For the convenience of your customers, integrate a booking system into your website. This makes it easy for customers to book an appointment online at their own leisure.

4. Google My Business Account

Claiming and creating a Google My Business account can help get your business in front of more potential customers. This is a free service that allows you to verify your business, add photos, and display important information such as contact information, location, and hours of operation.

5. Promoting through Social Media

Social media is an important tool when it comes to promoting your business. Consider creating an Instagram Account where you can show your portfolio of finished lash extensions and give tips on taking care of the lashes to maintain their longevity. You can also consider running targeted Facebook ads to promote your business to potential customers near your location.

In summary, marketing a new lash extension business requires dedication and attention to detail. By obtaining all legal permits and licenses, optimizing your website, integrating a booking system, creating Google My Business Account, and establishing yourself on social media can all help promote your business and attract new customers. As with any business, hard work and patience are key to success.

Sinful Lashes wishes you all the best with your new lash business!