Sinful Lashes Press & Media

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Michelle Rath is a 2020 NALA Award Nominee for Lash Educator of the Year

This award will go to to a lash educator that always puts his/her students first. This educator is patient, knowledgeable, caring and fun. This educator boasts tremendous success for their graduates.

sinful lashes press

Let's Talk Styling! By Michelle Rath

An important part of becoming a successful lash artist is understanding how to give the client what they ask for while mastering the art of lash mapping.  Put the right style on your client and she will be your client for life.  Aside from being a wholesale eyelash extension company, Sinful Lashes had a salon in Los Angeles…..

sinful lashes press

6 Steps to building a great team by Michelle Rath.

  1.  Be a great leader
  2. Don’t hire people based on talent
  3. Pay people what they are worth
  4. Be transparent with your team
sinful lashes press

The Looks - Exploring Styles Through the Ages - 1940 - Today By Michelle Rath

We have our lash Academy, where we have trained and certified more than 1,000 lash artists, our online store which features our line of luxury lash products and our Salon where we meet and talk to 100’s of local artist monthly……..

sinful lashes press

Michelle Rath on Growing Sinful Lashes Into a Education Center and Retail Store

For Michelle Rath, a simple lash extension course turned into a life–and industry–changing endeavor.

When Michelle Rath, owner and founder of Sinful Lashes, started lashing, she thought it would be a fun part-time hustle. Less than 30 days in business, she was fully booked and had her sights set on much more than her 10-by-10- foot studio. Here, Rath talks about how she transformed Sinful Lashes from a salon into an educational center and retail store for professional lash artists.

sinful lashes press

The Looks - Exploring Styles Through the Ages - 1940 - Today By Michelle Rath

Today’s lash styles vary from country to cities to each artist.  Forget about the rules of the past, today anything goes in lash styling.  sinful Lashes has three division that give us a unique perspective in Los Angeles.  

sinful lashes press

Eyelash Experts on Adding Lash Services Into the Spa Setting

Quality lash extensions look beautiful, feel weightless, and can change the eye by lifting and opening. Well-placed extensions are lighter than mascara and, with proper maintenance, can be worn indefinitely:

Michelle Rath

Red Carpet Beauty - The Lash Queen By Michelle Rath

Eyelashes alone have the power to make quite the statement on the red carpet. This year a must-have accent to any look during award season is long, enchanting eyelashes. How to get them?

sinful lashes press

Michelle Rath on Growing Sinful Lashes Into a Education Center and Retail Store

For Michelle Rath, a simple lash extension course turned into a life–and industry–changing endeavor.

When Michelle Rath, owner and founder of Sinful Lashes, started lashing, she thought it would be a fun part-time hustle. Less than 30 days in business, she was fully booked and had her sights set on much more than her 10-by-10- foot studio.