About Sinful Lashes The Company
Sinful Lashes is a 100% Female Owned and Operated Lash Salon, by Michelle Rath. Established in December 2012 , Michelle started her business small by doing lashes in a leased space in Studio City, Ca. Over a short time, it became clear that she needed to expand her business and so she opened up her Studio City, Ca. Location. Her business has grown to 5 full time lash artists (who see approximately 160 clients a week) and a support team focused solely on her eCommerce business. The Sinful Lashes brand is known and used all over the world.
While looking to continue her education, Michelle was discouraged and began to reach out to other educators in the lash community. Because of this, her passion for advanced education in lash extensions was born and this lead her to the decision that she wanted to create a lash academy that set itself above the rest by going in depth about all aspects of the application of lash extensions. Also, dissatisfied with the quality of products she was buying to do lashes, she decided that she needed to manufacture her own brand. So the research and development began.
The Sinful Lashes brand is developed through extensive testing and research on all the available products on the market today. We are constantly on the lookout for changes in our industry and the products that go along with those changes. Our Sinful Lashes eyelash extensions are made from the highest quality PBT material on the market. Our lashes are our own custom blend and each curl is made to our specifications. All of Sinful Lashes Professional Grade Lash Extension Adhesives are thoroughly tested for application and retention and are made from the highest quality Cyanoacrylates available on the market. They are Medical and Beauty Grade, with no industrial additives. This means every bottle of Sinful Lashes Lash Extension Adhesives are latex and formaldehyde free, ensuring the health of your clients and lash artists alike. Sinful Lashes Owner, Michelle Rath, travels regularly to her manufacture to customize every product in our line to bring you what she feels is the absolute highest quality products. If we won’t use it, we won’t sell it.
Our Studio City Location not only offers premium lash extension services and products for your professional needs, but is also the location for our Elite Lash Extension Academy. It was so important to have a location that not only performed services but allowed customers to walk in and experience the products first hand. Michelle realized this after spending a sizeable amount of money on inferior product only to find out they did not suit her needs. When she envisioned The Sinful Lash Brand of Products, she also envisioned a place where customers could actually feel and hold those products.
Her immediate passion for the industry and the camaraderie it creates for women is what drives her, and the Sinful Lashes team, every single day.